HP has called for support for the millions of small and medium-scale enterprises (SMEs) in Nigeria, stressing that they are critical to economic growth.
As such, HP has unveiled a new printing solution that can help SMEs minimise costs but improve profitability. This was launched in Lagos at the weekend.
The launch saw the unveiling of innovative printers, the HP 3000 and 4000 Series, which promised to revolutionise the printing experience with cutting-edge features tailored for both business and home use.
Country Head/Director, HP Nigeria, Emmanuel Asika, said the printers are an added arsenal for businesses, stressing that the firm has a wide array of portfolios that cater to the needs of specific businesses, especially the SMEs, “those who don’t want to spend much money at the same time won’t want to compromise quality, standard, speed and others.
“So, this is a bridge between affordability and quality without compromising security as well. We have packed a punch in a small printer, but still has quality and caters to the needs of business people, who sometimes work from home and sometimes at their offices.”
Asika, who said the new printer will consolidate their market share, stressed that HP is known as an organisation that stands for durability and quality, “one of our flaws is that our products are durable. We try as much as possible to improve on our products.”
Further, he emphasised the brand’s dedication to meeting the evolving needs of its Nigerian customers.
“We are excited to introduce the HP 3000 and 4000 Series Printers to the Nigerian market. These products represent the pinnacle of our innovation and commitment to providing reliable, efficient, and sustainable printing solutions. We believe these new printers will empower businesses and individuals to achieve greater productivity and success.”
The firm noted that the introduction of the HP 3000 and 4000 Series printers is expected to set new benchmarks in the printing industry, offering unparalleled performance and reliability.
Print Hardware Category Manager, HP Central Africa, Sophie Damilola Anjorin, who said the printer is capable of printing up to 40 pages per minute and ensures quick turnaround times for business-critical documents, added that with seamless integration with Wi-Fi and mobile printing options, allow users to print from anywhere within their network.
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