In a concerted effort to address widespread complaints about data depletion, Nigeria’s mobile network operators (MNOs) have collaboratively launched a consumer sensitisation campaign aimed at providing practical guidance for more effective data management.
This initiative is designed to enhance consumer satisfaction by helping subscribers optimise their data usage.The MNOs highlighted several smart data usage behaviors that can help prevent data depletion. These include disabling automatic app updates, enabling data saver mode, and closing unused apps to prevent background data consumption.
To prevent unauthorised access and strengthen data security, the MNOs advised consumers to use stronger passwords and regularly update their hotspot and Wi-Fi passwords to prevent unauthorised access. For a seamless video streaming experience, users should ensure they have sufficient data and turn off auto-downloads to effectively manage content consumption.
With the advent of advanced network technologies like 4G, LTE, and the latest 5G, which offer ultra-fast data speeds and enhanced browsing and streaming experiences, the speed of data consumption and pattern have increased significantly.
MNOs urged consumers to understand these changes and manage their data usage accordingly.
“It is important for consumers to familiarise themselves with the specific terms and conditions of their data plans,” the MNOs emphasised.
“Different plans cater to various needs, including weekend-specific plans, social media-only plans, and regular plans configured for night use only.”
Meanwhile, MTN Nigeria said it paid N543.9 billion in taxes and levies to the Nigerian government in 2023. The company disclosed this in its 2023 sustainability report released, which highlighted its Environmental, Social, and Governance (ESG) practices. In addition, MTN said it was able to expand its network coverage to cover 92.9 per cent of the country’s landscape.
The technology company added that it also increased its investment in capital expenditure by 13.2 per cent to N571 billion in 2023. As per the company’s financial result, MTN Nigeria posted N2.46 trillion as revenue for the full year 2023. However, it recorded a loss after tax of N137 billion driven by net forex losses.
In a filing with the NGX, MTN’s CEO, Karl Toriola, said the company’s Sustainability Report, highlighted the company’s commitment to creating shared value for all its stakeholders.
“We are proud of the progress we have made so far, expanding connectivity to 79.7 million people, achieving 92.9 per cent nationwide coverage, and investing N2.6 billion in corporate social investment programmes that have impacted over 58,000 lives through the MTN Foundation, contributing N549.3 billion in taxes and levies to the government and investing N571.0 billion in capex, up 13.2 per cent in 2023” Toriola stated.
Toriola added that MTN’s sustainability strategy revolves around four principles of eco-responsibility, sustainable societies, sound governance, and economic value-added.
According to him, MTN’s 4G coverage grew by 2.4 percentage points from 79.1 per cent in 2022 to 81.5 per cent in 2023, while 5G coverage grew by 8.1 percentage points from 3.2 per cent in 2022 to 11.3 per cent in 2023.
With this, Toriola said the company has increased its percentage of the market share to 52.1 per cent in 2023 from 50.8 per cent in 2022.
“We are leading in the provision of connectivity and access to millions of Nigerians. Our efforts on financial inclusion in Nigeria have also been successful. Through our fintech business, we serve over 14.5 million customers in all the local governments across the country,” he said.
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